U.S. Singlesday Sale: The Trend and the Brands withthe Offer foran Enjoyable Shopping
Nov. 11 is the Singles Day and this is the biggest retail-shopping day of each year in China – even much bigger than the Black Friday or Cyber Monday Sale in the United States. In 2018, this shopping event has brought a whopping $30 billion in sales from Alibaba alone while the growth from previous years was astounding. The excitement is often generated with additional programs and scenes like a large screen which was provided to showcase the total gross volume of merchandized as the day progresses. So, as a shopper you are not just getting the price drop but you are there when the sale hit that high providing a great experience in the process.
In the US Singles Day Sale
In the US however there were retailers that participated, but there were others who were still reluctant to join in. They feel that they cannot get away with their attention for Black Friday and Cyber Monday sales in addition to the original Veteran’s Day which also fall on the same day as Singlesday. They want to continue with the Veteran’s day instead of making it a Single’s Day.
These are the list of retailers that had their promotions on Single’s Day for U.S. shoppers.
- Ralph Lauren offer was 30% Off on Selected Styles using the code SINGLES
- Misguided gave out 40% off on everything for women’s clothing, shoes and accessories. This brand dedicates to women empowerment.
- Barney’s 11% on selected items, this will be a head start if you need something for Thanksgiving
- Bodyshop offered $20 off on bundles for Single’s Day
- Claristonic have both price $11 and $111 for selected items
- Callaway Apparel provided a 30% off Site Wide
- eVitamins also giving shoppers 11% off on the Entire Order
- Craft Beer Club is giving free shipping with 3 bonus gifts
Each company have different offers for this Singles Day Sale but the point there is not entirely on the savings that you will get, but the enjoyment that goes with the shopping when you know you will be getting deals.